02.FACTORS INFLUENCING JOB SATISFACTION IN BANKING INDUSTRY
What is Job Satisfaction ..
HR is considered to be
most important asset in any organisation, especially for banks. It is most important pillar of economic , social and cultural development. Job
satisfaction is the level of contentment a person feels regarding his or her
job. This feeling is mainly based on an individual's perception of
satisfaction. If job is pleasantness, an employee satisfies his/her job.
Generally, bank employees are feeling stress, which can impact job performance,
mental well-being, physical health, impact decision making skills and may lead
to making unethical decisions. These are obviously
leads
to job dissatisfaction. Job satisfaction as a bi-dimensional concept consisting
of intrinsic and extrinsic satisfaction dimensions. Intrinsic sources of
satisfaction depend on the individual characteristics of the person. Extrinsic
sources of satisfaction are situational and depend on the environment. Both
extrinsic and intrinsic job facets should be represented, as equally as
possible, in a composite measure of job satisfaction.
Job Satisfaction literature views
Job satisfaction can be defined also as the extent to
which a worker is content with the rewards he or she gets out of his or her job, particularly in terms of intrinsic
motivation (Statt, 2004). The term job satisfactions refers to the attitude and feelings people have about
their work. Positive and favorable attitudes towards the job indicate job
satisfaction. Negative and unfavorable attitudes towards the job indicate job
dissatisfaction (Armstrong, 2006). Job satisfaction is the collection of
feeling and beliefs that people have about their current job. People’s levels
of degrees of job satisfaction can range from extreme satisfaction to extreme
dissatisfaction. In addition to having attitudes about their jobs as a whole.
People also can have attitudes about various aspects of their jobs such as the
kind of work they do, their coworkers, supervisors or subordinates and their
pay (George et al., 2008). Job satisfaction is a complex and multifaceted
concept which can mean different things to different people. Job satisfaction
is usually linked with motivation, but the nature of this relationship is not
clear. Satisfaction is not the same as motivation . Job satisfaction is more of an attitude, an
internal state. It could , for example, be associated with a personal feeling
of achievement, either quantitative or qualitative (Mullins, 2005). We consider that job satisfaction
represents a feeling that appears as a result of the perception that the job
enables the material and psychological needs (Aziri, 2008).
Job satisfaction theories have a strong overlap with theories explaining human motivation. The most common and prominent theories in this area include: Maslow's needs hierarchy theory; Herzberg's motivator-hygiene theory; the Job Characteristics Model; and the dispositional approach.
Maslow's needs hierarchy theory;
Maslow's
hierarchy of needs is an idea in psychology proposed by American Abraham Maslow
in his 1943 paper "A Theory of Human Motivation" in the journal
Psychological Review. Maslow subsequently extended the idea to include his
observations of humans' innate curiosity.
Maslow's
Hierarchy of Motivational Needs In 2 Minutes!
As per the Maslow each person needs to be in five different categories. According to him the manager needs to know where an employee is on the hierarchical pyramid in order to motivate him or her. Then they need to focus on meeting that person’s need that level (Robbins ,1999)As one moves up in Maslow’s pyramid their need become more complicated. In order to reach each higher level , one should first fulfil the needs of the lower level therefore , when the need in the highest level of Maslow’s pyramid is met, more job satisfaction is generated and HR will be converted in to human capital. It causes organisation growth .
Herzberg's
motivator-hygiene theory
Frederick Herzberg theorized that employee
satisfaction has two dimensions: “hygiene” and motivation. Hygiene issues, such
as salary and supervision, decrease employees' dissatisfaction with the work
environment. Motivators, such as recognition and achievement, make workers more
productive, creative and committed
Motivating Factors
The presence of motivators causes
employees to work harder. They are found within the actual job itself.
Hygiene Factors
The absence of hygiene factors will cause employees to work less hard. Hygiene factors are not present in the actual job itself but surround the job. The impact of motivating and hygiene factors is summarized in the following diagram. Note that you will often see motivators referred to as factors for satisfaction, and hygiene factors referred to as Factors for dissatisfaction.
Motivating factors include:
»Recognition: A job must provide an
employee with praise and recognition of their successes. This recognition
should come from both their superiors and their peers.
»The work itself: The job itself must
be interesting, varied, and provide enough of a challenge to keep employees
motivated.
»Responsibility: Employees should
“own” their work. They should hold themselves responsible for this completion
and not feel as though they are being micromanaged.
»Advancement: Promotion opportunities
should exist for the employee.
»Growth: The job should give employees
the opportunity to learn new skills. This can happen either on the job or
through more formal training.
Hygiene factors include:
»Company policies: These should be
fair and clear to every employee. They must also be equivalent to those of
competitors.
»Supervision: Supervision must be
fair and appropriate. The employee should be given as much autonomy as is
reasonable.
»Relationships: There should be no
tolerance for bullying or cliques. A healthy, amiable, and appropriate
relationship should exist between peers, superiors, and subordinates.
»Work conditions: Equipment and the
working environment should be safe, fit for purpose, and hygienic
Salary: The pay structure should be
fair and reasonable. It should also be competitive with other organizations in
the same industry.
»Status: The organization should
maintain the status of all employees within the organization. Performing
meaningful work can provide a sense of status.
»Security: It is important that
employees feel that their job is secure and they are not under the constant
threat of being laid-off.
job characteristics theory is a theory of work
design. It provides “a set of implementing principles for enriching jobs in
organizational settings”.
dispositional
approach.
In psychology,
trait theory (also called dispositional theory) is an approach to the study of
human personality. Trait theorists are primarily interested in the measurement
of traits, which can be defined as habitual patterns of behavior, thought, and emotion.
Benefits of Job
Satisfaction in Banks
Job satisfaction
has many benefits to an organization. Some of the most notable are:
- Lowers voluntary turnover
- Reduces Employee Absenteeism
- Reduces long-term HR costs
- Contributes positive results towards
Employee Referral Programs
- Boosts Employee Productivity
- Increases Employee Retention
Factors Affecting Job Satisfaction
1. Age
Satisfaction has a
significant relation with age. It means older workers have higher job satisfaction
than newer employees. It is because with longevity in career comes many
benefits.
2. Leadership
Job satisfaction in
leadership positions is often high. It’s because employees feel more valued
when they are in a power position and can show their leadership skills.
A position of
leadership helps them be more productive at work. It builds high levels of
workforce satisfaction.
3. Challenges
Ethical challenges
in an organization give the workers a chance to grow. It has a positive impact
on their career trajectory and feel satisfied at the same time. Furthermore,
these challenges also mean trust in management, which increases job
satisfaction.
4. Responsibilities
Job roles wherein a
higher degree of responsibility are involved often adds to higher job
satisfaction. It is because people expect to feel valued and appreciated for
work done. But, if bombarded with lots of responsibility, it creates a negative
effect. This negative effect gives rise to employee burnout. It diminishes
employee satisfaction and employee experience. It is important to note here
that the amount of responsibilities delegated is fair.
5. Creativity in the Workplace
Routine work often
bores a worker, which often leads to job dissatisfaction. Allowing a sense of
creativity in the workplace makes things interesting. It helps the workforce
grow and puts a stop to a monotonous work cycle. This sense of creativity gives
the workers freedom wherein they can express their work better. It breaks the
repetitive day to day cycle, which helps restore fulfillment and satisfaction.
6. Personal
Interest
Having a personal
interest in the job one does is an essential factor.
It is because here,
the job work is more of a hobby, which never ceases to bore the individual.
7. Flexibility
Flexibility in work
is desirable for all employees concerned. A flexible work environment and working
hours give the employees the gift of time, which boosts employee satisfaction. Moreover,
everyone is productive in their own given time. As an organization, employers
can receive more out of a flexible work environment.
8. Two-way Feedback
Proper feedback is
vital for every individual to grow. It includes an organization as well.
Feedback is a two-way street wherein it must be received professionally as
well. Many organizations fail to address this and fall prey to employee
attrition. An employee will record a higher sense of satisfaction if the
company listens to his/her feedback on the management. Here, when an employee’s
voice is valued, it shows equality and professionalism. These attributes
multiply employee satisfaction in the workplace.
9. Performance
Management
Promotion is an
aspect every worker works very hard for and aspires. For securing better
employee satisfaction, it is not only enough to exercise employee promotion. It
would help if you also did it at the right time. If an individual is working
hard, then you must not keep the due promotion for long.
10. Trust
Most of the time,
employers fail to deliver on the promises and contracts to employees. Despite
the circumstances, it always has a very negative effect on employees. Delaying
promised increment of promotion due to rising competition or lack of revenue is
one such example out of many. A loss of trust upon the employer by the employee
leads to massive job dissatisfaction and attrition.
Conclusion
Banks plays a vital
role, in the development process of the country through financing industrial
and agricultural process, local and
foreign trade, and allocation of funds to various off-firm employment and
self-employment projects. In this process they plays
important role by mobilizing people’s savings into the form of deposits. The
performance of a bank mostly depends upon the level of its customer
satisfaction. Bank, as a service oriented organization, will lose confidence of
the clients if it fails to serve them properly. Any problem related to customer
service causes customer dissatisfaction. Everybody will confess the truth that
a set of dissatisfied employees can’t satisfy its customers perfectly.
Privatization is a not a solution for making a bank profitable
rather job satisfaction of officers is important. So the organisations should
concentrate to build a set of satisfied employees. It must be admitted and appreciated
because total success
of the bank
depends on the
employees’ performance,
efficiency, honesty,
diligence and integrity. So
special care should be taken
to increase and maintain their
level of job satisfaction and thereby assist them to
increase their efficiency and productivity since they are playing a
vital role in the economic development of any country.
Attitudes and job satisfaction[online]Available from :Job Satisfaction theories https://www.slideshare.net/speedaoc/ch3-attitudes-and-job-satisfaction[Accesed:19December 2021]
you mentioned privatisation is not a solution in the banking industry. however i have noticed the level of service differentiates greatly as a customer from both the private and government banks. i genuinely think this maybe the answer to make not just banking but many government organisations better equipped to handle things and become a bigger revenue stream for the country. More importantly I think this stems from employee satisfaction which is then shown in the way they handle customers on a day to day basis.
ReplyDeleteYes Akila,
ReplyDeletePublic sector banks are having a great public image which creates trustworthiness. In return, these institutions receive customer loyalty, which contributes to their broader customer base .How ever we seems there is a much different from public sector and government Bank services difference for past decades considering Sri Lankan banking sector. How ever in this junctures that issue has been sorted some extent since there is a more competition in sri Lankan banking sector with the expansion of private and government bank with maximize the profit share. Most important thing in this discussion to be happy employees make happy customers and finally maximum profit to the employer.
Delivering a great customer experience is the best way to make your bank stand out. However as you clearly mentioned dissatisfied employees can't serve its customers perfectly. Well explained article on factors impacting employee job satisfaction in banking.
ReplyDeleteYes Oshadi,
ReplyDeleteAs a banker i have gained 17 years experience in same field held several positions . My opinion on this regard is happy employees will be more asset to the organisation since they will be made positive image to the company by giving best customer service and making good relationship with other employees that make happy job environment within the organisation.
I think you're on the right track when it comes to banking job satisfaction.
ReplyDeleteSalary was the most important factor in determining job satisfaction, followed by training and promotion, working conditions, and teamwork.
Banking employees have recently been extremely dissatisfied, as recent events have shown. The main reason for this is the intense competition for upward mobility. The middle layer of the banking staff has a major problem with their promotions, and if you ask around, you may find out. This has a significant impact on industry productivity.
This needs to be dealt with immediately by HR professionals. This could have a negative impact on the industry in the near future if a proper solution is not found.
Totally agreed with your Uditha
ReplyDeleteI think performance of bankers are depending on customer satisfaction if the customer dissatisfy with the employee's performance they will lose the clients. So the bankers need to pay attention on the customers to feel them like the bank is always take care about them. If the customers feel satisfy about the bank they use to build their investments with the bank which help the growth of bank. By rewarding the employees who get customers' good name and attraction and working best on their job field the employees also satisfy with their job
ReplyDelete